At Driving Research we provide expert consultancy in driver psychology and behavioural risk control.
Supporting organisations by identifying the primary factors contributing to their road risk profile, we utilise key data sources including telematics, incident records and psychometric assessments to understand how human factors are impacting fleet risk. Complemented by evaluation of training provision, driving policy and safety culture, a comprehensive view of the road risk landscape emerges with a roadmap to significant risk reduction.
Our evidence-based approach helps you understand driver behaviour, improve safety outcomes, and meet compliance requirements.
Trusted by Leading Organisations in Driver Safety
At Driving Research Ltd. we specialise in providing expert consultancy services across multiple domains of driver psychology. Our tailored solutions help organisations improve road safety, manage driver risk, and positively influence attitudes and behaviours behind the wheel.
By integrating key sources of risk data and taking a holistic approach to behavioural risk analysis, we help organisations to understand where their highest road risks originate and gain insight into the key human factors contributing to their risk.
Typical data sources for integrated analysis include telematics profiles, incident records, training records, situational driver data, and behavioural risk assessment outcomes.
Optimising the content presented to your drivers during refresher training, provision of new risk control policies or guidance, or just day-to-day communications can have a significant impact on the effectiveness of the safety messages.
We use psychology-based strategies to ensure that communications are clear and effective and encourage a positive relationship between safety management and drivers, bolstering the safety culture and improving driver commitment to safe practices.
I started Driving Research Ltd. in 2007, just after completing my PhD in Driver Behaviour at Cranfield University. Since then, I have worked extensively with different driver groups, including global FMCG fleets, local authorities, research organisations, fleet training providers and insurance underwriters. I really enjoy helping organisations in supporting drivers in reducing their risk and increasing their chance of getting home safely every day.
Dr Julie Gandolfi, Chartered Psychologist
Dr Julie Gandolfi of Driving Research Ltd is a specialist in behavioural driver risk management, using integrated data analysis to identify the key human factors contributing to driver risk and developing targeted strategies to proactively mitigate the risks identified.
Triangulating a range of data sources provides insight into the general risk of a fleet and the relative risk of individual drivers within it.
Data sources typically include telematics data, incident records, drivers’ situational data, etc. It is essential that risk control analyses are based on good quality data, so each source is assessed for clarity, consistency and relevance. Where necessary, further investigation into the nature of a parameter is sought, for example identifying how an aggregated driver score provided by a telematics system is calculated. This process can be implemented as part of development or selection of new systems or applied to existing databases to ensure full clarity and data optimisation thus facilitating a robust and dynamic behavioural risk control process.
A combination of dynamic telematics data in the context of static situational data provides an objective assessment of the relative risk of each driver. Adding psychometric data to the analysis provides insight into the underlying behavioural factors affecting their decision making, allowing interventions to be targeted specifically to their behavioural profile.
Calibrating the data sources and applying effective monitoring of the behavioural risk landscape allows drivers to be identified for targeted risk control measures in a proactive manner, which contributes to a positive safety culture by avoiding the perception that interventions only take place on a punitive basis.
In order to achieve effective behavioural risk control, a proactive approach is required, identifying drivers whose risk levels are increasing in order to intervene before a serious incident occurs, rather than reacting retrospectively.
Using psychometric profiling supports drivers in developing self-awareness of how their personality traits, belief systems and personal experiences shape their reactions to traffic situations, which in turn determines their telematics profile and crash risk. Equipping them with enhanced understanding of their own behavioural risk supports them in implementing self-evaluation processes create more rational and informed decision making and in turn produce safer driving decisions.
In order maximise effectiveness, behavioural change processes must take place within a positive safety culture. Dr Gandolfi can advise on adjustments to policy and practice to improve the way drivers perceive the relationship between themselves and the organisational safety leadership and embed an enhanced safety culture.
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At drivingresearch.co.uk, we specialise in delivering evidence-based consultancy services across all aspects of driver psychology. Whether you require robust evaluation of road safety initiatives, tailored risk assessments, or the development and facilitation of attitudinal training, our expertise ensures impactful outcomes. Our approach integrates the latest psychological research with practical application, supporting organisations to enhance road safety, reduce risk, and foster positive behavioural change. Partner with us to benefit from objective insights, bespoke solutions, and measurable improvements in driver safety and performance.
